Why We Should Talk About Women’s Financial Empowerment Now More than Ever

Taking responsibility and control of your money is one big step to feeling empowered.Millions of women all over the world took to the streets on January 21st to stand up for what they believe in.

The energy of the Women’s March was contagious, and it was thrilling to be a part of the sea of knitted pink hats and hand-made signs with clever slogans such as:

“Tweet women with respect”

“Without Hermione, Harry Potter would have died in book 1”

“Super callow fragile ego Trump you are atrocious”

“I’m a girl, what’s your superpower?”

“So bad, even introverts are here.”

I took part in the San Francisco March and it was so empowering to stand with the multitude of women, men and children expressing solidarity: women’s rights are human rights, and our vibrant and diverse communities are the strength of our country.

Taking responsibility and control of your money is one big step to feeling empowered.

The definition of empowerment is compelling: the process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights. As a financial advisor who works with many women, my greatest satisfaction is watching a client go from feeling anxious and confused about her finances to clear and confident about her future. Taking responsibility and control of your money is one big step to feeling empowered.

The Women’s March was a diverse, inclusive crowd – a family affair for many, with multi-generational mothers, daughters, and grandmothers channeling determination and commitment. I tell my clients that financial empowerment is attainable at any age, especially with that same commitment and determination to become financially literate, independent, and secure.

Take control of your financial future

Recently I met with a young woman in her early 20’s who wanted to get her finances on track. She started working full-time a couple of years ago and was making enough money to know she needed to get educated and set up a savings plan.

Impressive!

We sat down for an hour and a half and quickly decided the first steps: increase her student loan payments, open a Roth account, and boost her contribution to her 401(k) plan. After she fully funded her emergency savings account, she planned to begin saving in a taxable account toward future goals, such as buying a home.

A few days later, she sent me an email and told me that she had completed the to-do list we put together before she left my office.

This young woman is empowered, and her financial future is assuredly going to be bright.

As Martin Luther King, Jr. said: “Faith is taking the first step even when you don’t see the whole staircase.”

Wherever you are on that staircase to financial empowerment, it would be my privilege to stand beside you.

Do you want to manage your money (and life!) better?

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Comments

  1. Very interesting article. Thank you.

    Women is clearly a top segment for Wealth Management. You probably have noticed Ellevest / Sally Krawcheck. If not, she has fantastic blog posts and videos about Women & Finances.

    Having said that. Women, as a segment is not a “niche” (i.e >50% of the human cannot be a niche) and I find that most Advisory firms targeting women don’t do the extra step of segmenting and refining their value proposition.

    Carving a niche within the broad women segment is critical and there are many options:

    – Women entrepreneurs in specific industry
    – Executives Women in Tech, or even in a specific list of companies
    – Women interested in “sustainable investment”.
    – Women Alumni from Berkeley, Stanford…
    – Single Women, Young Women
    – Women who experience critical life events such as divorce, death of spouse.
    – Women interested in Charity
    – Sports women, Media women
    … ….

    There is no shortage of ecosystem/ tribes out there.

    Thanks again for the post and for your tweets !

    • Cathy Curtis says:

      Hi Dominique,
      Thank you for taking the time to comment on my blog posts. I agree with you that women as a segment aren’t a “niche” ….however, it always surprises me how much women have in common when it comes to the emotional side of money. Take care and hope to hear from you again soon. Cathy Curtis

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